HITOKOO is a line of casual women's fashion, produced by Hitoko Okada, in mini collections that address political and cultural narratives in handmade, limited quantities integrating textile craft elements.
Representational motifs and prints are repeated throughout the collection and are generated from drawings and paper cut out stencils, and are based on concepts explored in her fibre based sculptures and installations.
From concept to design; pattern to final product, each piece is hand crafted in her studio. She selectively sources only the finest quality, luxurious natural fabrics in limited quantities. In the ethic of handcraft and small run production, Okada is in service to align collectors with an expression of their core identities and to drive empowered communications within themselves and with the world around them.