HITOKOO is a line of casual women's clothing, produced by Hitoko Okada, in mini collection micro-batches that address political and cultural narratives in handmade slow fashion ethic, featuring integrated textile craft elements.
Representational motifs and prints are repeated throughout the collection and are generated from drawings and paper cut out stencils, and are based on concepts explored in her fibre based sculptures and installations.
From concept to design; pattern to final product, each piece is hand crafted in her studio. She selectively sources only the finest quality natural fabrics in limited quantities. In the ethic of handcraft, Okada serves to align collectors with an expression of their core identities and to drive empowered communications within themselves and with the world around them.
Okada had worked as a theatre costumer across Canada since 1998 until 2008. She is a fibre artist who has exhibited work across Canada including Vancouver, BC; Toronto and Hamilton, Ontario. She is also a current member of an oral storytelling group with The Hamilton Seven crafting biographical, historical and cultural folktales to challenge socially dominant singular narratives.